Reimagining an artist’s ecommerce site to anticipate customers’ needs

Jean Pierre Weill

Overview

This case study focuses on the redesign of an artist's e-commerce site for jeanpierreweill.com. The objective is to enhance the user experience and improve the overall design of the website to anticipate customers’ needs and pain points.

This was a 3 month long, for hire, freelance position.

Identifying the Problem

Our initial user research including site analytics and 10 customer interviews, helped to identify the problems with the current website and propose solutions. Some key issues that jeanpierreweill.com faces include imprecise naming and labeling for product categories, complex navigation, and no user reviews. By addressing these problems, the redesigned website can offer a more intuitive and seamless user experience that anticipate user needs and pain points

Home

Before

A website homepage for a 3D glass painting artist, featuring a woman with curly red hair closely examining or working on a piece of glass art, with a group of smiling people in the bottom photo.

After

Website showcasing colorful 3D glass paintings, featuring a large tree with vibrant leaves, and several smaller framed artworks including a sailboat, an elephant, and a scenic landscape, with promotional text about gift ideas.

The main navigation is simplified in the redesign utilizing 3 main categories; Shop, About, Contact. In addition, current promotions and customer testimonials are prioritized and the video prominently features a play button instead of the text “tap to play video”.

Design and Iteration

Once the problems are identified and solutions are proposed, the design phase can begin. This involves creating wireframes and visual designs that align with the brand's aesthetics while considering usability principles and best practices. Figma and other design tools can be used to create these wireframes and mockups. Iterative design processes should be employed, gathering feedback from stakeholders and potential users to refine the design.

Product Categories

Before

Image showing various framed art pieces and gift collections with descriptions such as 'Mini Collection $49,' 'Gift Collection $139,' 'Limited Collection,' and 'Grand Collection,' displayed in different home settings.

After

An interior display of framed artwork collections with descriptions and prices, including Mini, Petite, Classique, Petite Grand, and Grand collections, some with wall-mounted paintings and others on tables or furniture.

In our redesign, the labeling of product categories is descriptive, based on user feedback utilizing 5 main categories; Mini, Petite, Classique, Petite Grande and Grande. In addition, price points for each category are included both on the main page next to each product category title and also in the main navigation.

After

Website homepage for Jean Pierre Weill showcasing 3D glass paintings, with a colorful artwork of a tree on the left and smaller framed paintings on the right.

The price points of each product category are listed in the main navigation menu next to each product category title under the Shop tab

Product Grid

Before

A grid of nine framed illustrations featuring whimsical scenes such as a girl pouring water over her head, a boot with flowers, mushrooms with faces, a jar with miniature buildings, a person sitting on stairs, couple dancing, sailing boat, girl reading, and a dolphin jumping out of water.

After

Six framed art prints arranged in two rows. The top row features illustrations titled "Jaffa," "Water Yourself," and "Home," depicting cityscape, girl watering flowers, and a couple with a dog at a table. The bottom row features "Tree of Purple Hearts," "Tree of Orange Hearts," and "Small Things," showing colorful heart-themed trees and a flower arrangement in a vase.

In the redesign, the browse product category page for each product includes the titles, prices and customer review preview, whereas in the original site there was just an image preview.

Conclusion

Redesigning Jean Pierre Weill's e-commerce site involved a comprehensive approach that included competitive analysis, research, problem identification, design, development, and testing. By following these steps, the aim is to create a visually appealing, user friendly website that enhances the overall user experience. Ultimately, the success of the redesign can be measured through metrics such as increased user engagement, improved conversion rates, and positive user feedback.